CES 2018: Circuit City Will Relaunch Feb. 15 As An Experiential Website

Circuit City CEO Ronny Shmoel has set Feb. 15 as the launch date for his iconic retail brand.

Circuit City’s Ronny Shmoel

A Circuit City store rendering

Shmoel, who has a background in retail, e-commerce and global sourcing, acquired the Circuit City brand, domain and associated trademarks from IT supplier Systemax in 2015.

1 big-box tech chain, Circuit City succumbed to a rapidly changing marketplace in 2008, and misfired in its second incarnation as an online-only sister site to Systemax’s TigerDirect IT chain.