Circuit City CEO Ronny Shmoel has set Feb. 15 as the launch date for his iconic retail brand.
Circuit City’s Ronny Shmoel
A Circuit City store rendering
Shmoel, who has a background in retail, e-commerce and global sourcing, acquired the Circuit City brand, domain and associated trademarks from IT supplier Systemax in 2015.
1 big-box tech chain, Circuit City succumbed to a rapidly changing marketplace in 2008, and misfired in its second incarnation as an online-only sister site to Systemax’s TigerDirect IT chain.