America's largest drug store chain, CVS, announced this week that it would be adding a men's cosmetics line to 2,000 stores across the country in hopes of cashing in on the growing industry.
For decades, men's makeup consisted of niche products primarily sold in high-end stores, but that is all changing now as interest in male cosmetics has reportedly experienced a recent uptick, especially since the start of the coronavirus pandemic.
"Men's grooming has seen incredible growth during this stay-at-home period," CVS said in a statement, according to Bloomberg News.
"Even though Stryx is pitching a product traditionally made for women, its presentation is stereotypical male," the Bloomberg report noted.
While the move by CVS marks the first time that a major chain drug store has begun selling makeup products for men, opinions have been changing about the issue for some time.