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CVS adds men's makeup to thousands of stores as the industry begins to boom

CVS adds men's makeup to thousands of stores as the industry begins to boom

America's largest drug store chain, CVS, announced this week that it would be adding a men's cosmetics line to 2,000 stores across the country in hopes of cashing in on the growing industry.

For decades, men's makeup consisted of niche products primarily sold in high-end stores, but that is all changing now as interest in male cosmetics has reportedly experienced a recent uptick, especially since the start of the coronavirus pandemic.

"Men's grooming has seen incredible growth during this stay-at-home period," CVS said in a statement, according to Bloomberg News.

"Even though Stryx is pitching a product traditionally made for women, its presentation is stereotypical male," the Bloomberg report noted.

While the move by CVS marks the first time that a major chain drug store has begun selling makeup products for men, opinions have been changing about the issue for some time.

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