Facebook now lets users file complaints against businesses if they had a bad experience after purchasing a product through an advertisement on the platform.
“If enough people complain about a business, it could lead to Facebook banning the company from running ads,” reported the Verge, who explained that the new feature is an attempt to combat “bad shopping experiences” with companies, which end up making Facebook look bad too.
“Facebook is particularly interested in a few problem areas: shipping times, product quality, and customer service.
This isn’t just a matter of misleading advertising: if a company regularly provides bad service, products that don’t meet buyers’ expectations, or just frustrates consumers, they risk getting in trouble with the platform,” the Verge explained.
“If customer feedback doesn’t improve after a warning, Facebook will eventually start to limit how many ads a company can run,” the Verge reported.