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McDonald's pulls radio ad encouraging fast food over museum visits

McDonald's pulls radio ad encouraging fast food over museum visits

McDonald's Restaurants of Canada has apologized and pulled a national radio ad that encouraged people to buy its fast food offerings rather than visit a museum after Canadian museums pushed back.

Calogheros said McDonald's contacted her personally to apologize for what she said was a poorly thought-out ad.

She said museums build community and foster interesting discussions that leave visitors with positive lasting effects.

"The lasting effects coming out of a museum are something that more people are in pursuit of than the same lasting effects you may get out of a fast-food visit."

The Canadian Museums Association said in a release that it had also asked that McDonald's remove the ad and has requested that the company consider beneficial ways to work with the museum sector.

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