Netflix has confirmed a major change to its video-streaming service, effective as of this week for at least some users: video ads for other Netflix series between episodes.
The news emerged via user reports, particularly on the primary Netflix Reddit community, in which users claimed that ads for entirely different series would play between episodes of a given show's binging.
One initial claim said that "unskippable" ads for the AMC series Better Call Saul appeared between episodes of Rick & Morty and that this ad appeared while using Netflix's smart TV app on an LG set in the UK.
An American Netflix user offered more details for exactly how the ads appear:
(The company's statement about "video previews" appears to indicate that user data drove those clips' spread across all platforms and devices.)