WASHINGTON -- For the first time since 2005, the U.S. Army missed its recruiting goal this year, falling short by about 6,500 soldiers, despite pouring an extra $200 million into bonuses and approving some additional waivers for bad conduct or health issues.
The failure has triggered an overhaul in Army recruiting, including an increase in recruiters, expanded marketing and a new effort to reach out to young, potential recruits through popular online gaming.
Top Army leaders have repeatedly said they are not lowering standards to meet higher recruiting goals.
The Army is on track to grow to 483,000, triggering increased recruiting goals.
Muth said an Army recruiter from Baton Rouge, Louisiana, who has a high ranking on Ultimate Fighter, served as an emcee at a recent tournament.